Free calculator
Care plan pricing calculator
Price a website care or maintenance plan from what it actually costs you to look after a site, then add the margin you want.
hrs
Updates, checks, backups, small edits, and the report.
$
$
Hosting share, plugin licenses, backups, monitoring.
%
Charge at least, per month
$410.00
- Your time
- $250.00
- Tools and hosting
- $35.00
- Cost to serve
- $285.00
- Profit each month
- $125.00
- Profit each year
- $1,500.00
Rounded up to the next $5. Price higher tiers by adding hours for edits or support, not by guessing.
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How it works
- 1Your time: hours each month times your hourly rate.
- 2Plus what the site costs you: hosting share, plugin licenses, backups, and monitoring.
- 3Then divide by one minus your margin, so the margin is a share of the price, not of the cost.
Frequently asked questions
How much should I charge for a website care plan?
Start from your cost to serve: the hours a site takes each month times your rate, plus tools and hosting. Then add the margin you need. Plans priced from cost instead of competitors' prices stay profitable as you grow.
What should a care plan include?
Most plans cover updates, backups, uptime and security monitoring, a set amount of small edits, and a monthly report that shows the work. Higher tiers add more edit time, faster response, or SEO.
Should I charge per site or per client?
Per site is easier to explain and scales with the work. If one client has several small sites, a bundle can work, as long as each site's cost is covered.
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